Privacy policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mats Hammerich, Motif, Katharinenweg 10, 24955 Harrislee, Germany, Tel.: +49 156 79679794, E-Mail: info@motifartwork.com. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 During the purely informational use of our website, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our site server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the moment of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
3.1 Shopify
For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
3.2 Cloudflare
We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.3 imgix
We use a Content Delivery Network from the following provider: Zebrafish Labs Inc., 423 Tehama St., San Francisco, CA 94103, USA
This service allows us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.4 Shopify
We use a Content Delivery Network from the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data may also be transferred to:
- Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
- Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service allows us to deliver large media files such as graphics, page content, or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
For data transfers to the USA, the data recipient has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your end device longer and allow page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of cookie settings in your web browser.
insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the execution of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or generally.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contacting Us
5.1 Judge.me
For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
Exclusively on the basis of your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your e-mail address and, if applicable, further customer data to the provider so that they can contact you by e-mail with a review reminder.
You can revoke your consent at any time with effect for the future towards us or the provider.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
5.2 When contacting us (e.g., via contact form or e-mail), personal data is processed exclusively for the purpose of processing and answering your request and only to the extent necessary for this.
The legal basis for the processing of this data is our legitimate interest in answering your request pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention obligations to the contrary.
6) Data Processing When Opening a Customer Account
Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.
Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no statutory retention periods stand in the way, and no legitimate interest on our part in further storage persists.
7) Use of Customer Data for Direct Marketing
7.1 Subscription to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter if you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when registering for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 Klaviyo
The sending of our e-mail newsletters and other promotional e-mail communication is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA
Based on our legitimate interest in effective and user-friendly e-mail marketing, we pass on the data you provided during registration to this provider in accordance with Art. 6(1)(f) GDPR so that they can take over the e-mail dispatch on our behalf.
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of mail campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.
You can revoke your consent to mail tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
7.3 Shopify Email
Our e-mail newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided during newsletter registration to this provider in accordance with Art. 6(1)(f) GDPR so that they can take over the newsletter dispatch on our behalf.
Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also carries out a statistical evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
8) Data Processing for Order Handling
8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data transmitted by you when ordering in order to inform you personally within the framework of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name as well as your delivery address and, if necessary for delivery, your telephone number, exclusively for the purposes of goods delivery in accordance with Art. 6(1)(b) GDPR to a shipping partner selected by us.
8.3 Gelato
We use the following provider for order processing: Gelato Sweden AB, c/o Epicenter, Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden
Name, address, and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6(1)(b) GDPR exclusively for the purpose of processing the online order. Your data will only be passed on to the extent that this is actually necessary for processing the order.
8.4 Transfer of personal data to shipping service providers
- DHL
We use the following provider as a transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we only pass on the name of the recipient and the delivery address to the provider. The transfer takes place only to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with effect for the future towards the controller named above or towards the provider. - DPD
We use the following provider as a transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6(1)(a) GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6(1)(b) GDPR, we only pass on the name of the recipient and the delivery address to the provider. The transfer takes place only to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
Consent can be revoked at any time with effect for the future towards the controller named above or towards the provider.
8.5 Use of Payment Service Providers
- Apple Pay
If you choose the payment method "Apple Pay" from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is carried out via the "Apple Pay" function of your device running iOS, watchOS, or macOS by charging a payment card stored in "Apple Pay". Apple Pay uses security functions integrated into the hardware and software of your device to protect your transactions. To release a payment, it is necessary to enter a code previously defined by you or to verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information provided by you during the ordering process, along with information about your order, is passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the execution of the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.
insofar as personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.
Apple retains anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Through anonymization, any personal reference is completely excluded. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on the iPhone or Apple Watch to complete a purchase made via Safari on the Mac, the Mac and the authorization device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that identifies you personally. You can disable the ability to use Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".
Further information on data protection with Apple Pay can be found at the following internet address: [https://support.apple.com](https://support.apple.com)/en-us/HT203027 - Google Pay
If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing takes place via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") and featuring an NFC function by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To release a payment via Google Pay amounting to more than €25, it is necessary to unlock your mobile device beforehand using the verification measure set up (e.g., facial recognition, password, fingerprint, or pattern).
For the purpose of payment processing, the information provided by you during the ordering process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a uniquely assigned transaction number to the source website, with which a successful payment is verified. This transaction number contains no information about the real payment data of your means of payment stored in Google Pay but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google acts only as an intermediary for processing the payment transaction. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment stored in Google Pay.
Insofar as personal data is processed during the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.
Google reserves the right to collect, store, and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photos you have attached to the transaction, the name and e-mail address of the seller and buyer or sender and recipient, the payment method used, your description for the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art. 6(1)(f) GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data, and optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information collected and stored by Google when using other Google services.
Google Pay's Terms of Service can be found here:
[https://payments.google.com](https://payments.google.com)/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en Further information on data protection with Google Pay can be found at the following internet address: [https://payments.google.com](https://payments.google.com)/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=en - Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
When selecting a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6(1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
When selecting a payment method where the provider pays in advance (e.g., purchase on account or installment purchase or direct debit), you will also be asked in the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment).
To safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. Based on the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.
For the decision as part of the application examination, identity and creditworthiness information from the following credit agencies may also be included in addition to provider-internal criteria in accordance with Art. 6(1)(f) GDPR:
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing. - Paypal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
When selecting a payment method from the provider where you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6(1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
When selecting a payment method where we pay in advance, you will also be asked in the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, if applicable data on an alternative means of payment).
In such cases, to safeguard our legitimate interest in determining your solvency, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. Based on the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing. - Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers.
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer takes place in accordance with Art. 6(1)(b) GDPR and only insofar as this is necessary for payment processing.
For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check regarding the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If the PayPal payment method "Purchase on Account" is available and selected, your payment data is first transmitted to PayPal to prepare the payment, whereupon PayPal forwards it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for the execution of the payment. The legal basis is Art. 6(1)(b) GDPR in each case. In this case, RatePay carries out an identity and credit check in its own name to determine solvency according to the principle already mentioned above and passes on your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Art. 6(1)(f) GDPR. A list of the credit agencies that Ratepay can use can be found here: [https://www.ratepay.com](https://www.ratepay.com)/legal-payment-creditagencies/
When using the payment method of a local third-party provider, your payment data is first passed on to PayPal in accordance with Art. 6(1)(b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal then transmits your payment data to the corresponding provider for the execution of the payment in accordance with Art. 6(1)(b) GDPR:
- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland) - Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) - iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands) - bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium) - blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland) - eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria) - MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France) - Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further information on data protection law, please refer to PayPal's privacy policy: [https://www.paypal.com](https://www.paypal.com)/de/legalhub/paypal/privacy-full - Shopify Payments
One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
When selecting a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to them in accordance with Art. 6(1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this.
9) Online Marketing
Google AdSense
This website uses Google AdSense, a web advertising service from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e., text files that are stored on your computer and that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected, and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. In this context, transmission to the servers of Google LLC in the USA may also occur.
Google uses the information obtained in this way to carry out an evaluation of your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be viewed here: [https://business.safety.google](https://business.safety.google)/intl/en/privacy/ and [https://www.google.com](https://www.google.com)/policies/privacy/
10) Web Analysis Services
10.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude direct personal reference.
The information is transmitted to Google servers and processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activities for us, and to provide other services related to website use and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the end device used, takes place only if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at [https://business.safety.google](https://business.safety.google)/intl/en/privacy/, [https://policies.google.com](https://policies.google.com)/privacy?hl=en&gl=en and at [https://policies.google.com](https://policies.google.com)/technologies/partner-sites Demographic characteristics Google Analytics 4 uses the special function "demographic characteristics" and can use it to create statistics that make statements about the age, gender, and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after storage for a period of two months.
Google Signals As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can analyze your usage behavior across devices and create database models, including on cross-device conversions, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. Follow the instructions on this page: [https://support.google.com](https://support.google.com)/My-Ad-Center-Help/answer/12155764?hl=en Further information on Google Signals can be found at the following link: [https://support.google.com](https://support.google.com)/analytics/answer/7532985?hl=en
UserIDs As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.2 Propel Replays
This website uses the web analysis service of the following provider: Alcaris Inc., 170-422 Richards St, Vancouver BV V6B 2Z4, Canada
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information from the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. A combination with clear data about your person collected in other ways does not take place.
All processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
10.3 Shopify Analytics
This website uses the web analysis service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading end device and browser information), the service collects and stores pseudonymized visitor data, including information from the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g., text inputs, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. A combination with clear data about your person collected in other ways does not take place.
All processing described above, in particular the reading or storage of information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.
For data transfers to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
11) Retargeting/ Remarketing and Conversion Tracking
Meta Pixel
Within our online offer, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself.
On the one hand, this allows Meta to determine the visitors to our online offer as a target group for the display of ads (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g., interests in certain topics or products determined on the basis of the websites visited) that we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" allows us to track whether users were redirected to our website after clicking on an ad and what actions they take there (so-called "Conversion Tracking").
The collected data is anonymous to us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12) Site Functionalities
12.1 Google Web Fonts
This site uses so-called Web Fonts from the following provider for the uniform representation of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you call up a page, your browser loads the required Web Fonts into your browser cache to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support Web Fonts, a standard font will be used by your computer.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: [https://business.safety.google](https://business.safety.google)/intl/en/privacy/
12.2 Google reCAPTCHA
On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA.
For the visual design of the Captcha window, "Google Fonts", i.e., fonts loaded from the Internet by Google, are used by the provider. No further information other than that mentioned above, which is already transmitted to Google via the functionality of ReCaptcha, is processed in this context.
The service checks whether an input is made by a natural person or abusively by automated machine processing and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used, as well as the date and duration of the visit and transmits this to the provider's servers for evaluation. Cookies may be used here, i.e., small text files stored in the browser of the end device.
If the processing described above is carried out on the basis of cookies, these will only be set if you have given us your express consent to do so in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual personal responsibility on the Internet and preventing abuse and spam in accordance with Art. 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: [https://business.safety.google](https://business.safety.google)/intl/en/privacy/
13) Tools and Miscellaneous
13.1 - sevDesk
For accounting purposes, we use the service of the cloud-based accounting software of the following provider: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany
The provider processes incoming and outgoing invoices as well as, if applicable, the bank movements of our company in order to automatically record invoices, match them to transactions, and create financial accounting from this in a semi-automated process.
Insofar as personal data is also processed here, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.
13.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users when calling up the page in the form of an interactive user interface on which consents for certain cookies and/or cookie-based applications can be given by checking a box. Through the use of the tool, all cookies/services requiring consent are only loaded if the respective user grants corresponding consents by checking the box. This ensures that such cookies are only set on the respective user's end device if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.
A further legal basis for processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13.3 Judge.me
For the verification and publication of customer reviews, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
If you submit a review on our website, your first and last name, your e-mail address, order date and number, as well as name and international references (GTIN/ISDNF) are collected, transmitted to the provider, and evaluated there in order to decide on the legitimacy of a customer review for a specific order. These processing operations are carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction relevance and preventing review abuse. After the review has been checked and released, the data is deleted by the provider.
For data transfers to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
14) Rights of the Data Subject
14.1 The applicable data protection law grants you the following rights of the data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis mentioned for the respective exercise requirements:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent granted pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
15) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and – if relevant – additionally by the respective statutory retention period (e.g., commercial and tax retention periods).
When processing personal data on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned is stored until you revoke your consent.
If there are statutory retention periods for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or no legitimate interest on our part in further storage persists.
When processing personal data on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can prove compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.